How do probable future forecasts differ from wishful thinking visions?

The most important difference lies in the trend-shaping players for your industry. Therefore, the first step on the path to your company's future picture is to correctly identify these key Future Forces for your business model.

The researchers and strategy consultants of the 2b AHEAD Institute have developed a special tool for this purpose: The Future Forces Map. With it, you can quickly identify who those 20 most important players in the world are whose decisions today will influence your own business model.